Gap’s New Ad ‘Normalizing’ Breastfeeding Is Making People Really, Really Happy

Gap’s new ad featuring a woman breastfeeding a child has people excited.

The ad for a new luxe line called Love By GapBody was shared on the company’s Instagram page on Saturday and depicts a mother modeling the line’s sleep shirt while breastfeeding a child. Notably, the child appears older than the age of 1, in a practice called extended breastfeeding.

The image was a total hit on Instagram, where people called it “awesome” and praised Gap for “supporting mothers.” Many used the hashtag #NormalizeBreastfeeding, a movement started in 2014 by Ghanaian-American mother of three Vanessa Simmons, which encourages women not only to nurse in public (as is their legal right in most states) but to do it shame-free, if it means not using a cover.


Source : huffingtonpost